Google Ads Case Study Data
The data below is summarized from real, anonymized client accounts. It’s designed to demonstrate how Google Ads can perform for therapy practices, whether you’re a solo practitioner or a group practice, and whether you accept insurance or operate as a fully private-pay clinic.
Key Terms & How to Read the Data:
Cost Per Click (CPC): The amount charged by Google each time someone clicks on your ad and visits your website.
Conversion: The primary action we want a visitor to take on your website—typically completing a contact form, requesting an intake, or booking an appointment.
Cost Per Conversion: This is not an extra fee or a separate charge. It is simply a math calculation representing the total amount paid to Google divided by the total number of leads generated. For example, if you spend $100 total on clicks and get 2 inquiry forms, your cost per conversion is $50. It accounts for all the clicks it took to yield that inquiry.
Client vs. Conversion: A conversion represents an initial inquiry/lead, not necessarily a finalized client who signs on for a session (as closing rates depend on your intake process).
Management Fees Excluded: All financial data reflects only what was paid directly to Google for ad placement and excludes any separate service or lead fees charged by our agency.
Please note: Google Ads operates in a dynamic, auction-based environment influenced by location, budget, and competition. Performance will vary and past results do not guarantee identical outcomes.
How the Math Works: A Real-World ROI Example
To see how ad spend translates into revenue, consider this hypothetical scenario:
Ad Spend: You spend $600/month total on Google Ads.
Conversions (Leads): At an average Cost Per Conversion of $100, your $600 produces 6 incoming leads that month.
Client Conversion Rate: Assuming 50% of those leads book a first session and join your practice, you gain 3 new clients.
Client Value: If your rate is $200/session and each client stays for an average of 10 sessions, each new client is worth $2,000 in lifetime revenue.
The Financial Outcome:
Total Revenue Generated: 3 new clients × $2,000 = $6,000
Google Ad Spend: -$600
Gross Return: $5,400 revenue generated from a $600 ad investment (a 10x return on ad spend).
Note: Conversion rates, fee structures, and average client retention vary by practice and market. These benchmark figures are for illustrative purposes and do not guarantee future performance.