About

Image of Adam Watts standing in front of a wooden door.

I’m Adam Watts 👋🏼

After a decade of working in-house digital marketing roles at high growth startups, I’m focusing now on the work I love the most: helping small businesses.

There’s never been a better time to create new businesses than now. Whether you have a store selling online art or you’re founding the next industry disruptor, there are so many AI tools and technologies to speed up the process of almost everything. Tiny teams can do huge things.

And I want to be part of your journey.

I spent eight years at Spotify, across roles including paid social, social media management, and marketing tools and technology. Then I found success in smaller startups where I expanded my expertise into website building and SEO, email and lifecycle marketing, affiliate and referral programs, and lots more.

I’ve lived in the UK, US and now Singapore, and I’m available to work with businesses and individuals all over the world.

Find out more about me below, then let’s talk. I want to hear about what you’re building and help you in reaching your goals.

You can also follow me on LinkedIn for small business digital marketing tips, advice, and strategy.

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Work Experience and Qualifications

    • 8 years experience across customer service, social media marketing, marketing tools and operations, and paid social marketing

    • Read more here

    • Senior Marketing Manager

    • vidIQ is a tech startup focused on providing software tools for YouTube creators to optimize their channels

    • My projects and responsibiliies included performance marketing (primarily Meta Ads and Google Ads), email marketing, affiliate programs, data analysis & reporting

    • Read more here

    • Regional Performance Marketing Manager

    • Walnut Coding is a kids’ education company offering AI-powered coding lessons for kids

    • My projects and responsibilities included:

      • Managing Google Ads and Meta Ads

      • Rebuilding the entire website from scratch

      • Email, SMS and WhatsApp lifecycle marketing

      • Referral program development

      • Data analysis and financial tracking

      • Read more here

  • Bachelor’s Degree in Creative Writing and Media Studies from the University of Kingston, UK

Adam Watts with a DSLR camera around his neck in front of a river stream

What You Can Expect

Expertise

A lot of marketing is common sense. A lot more you learn from experience. With a decade of digital marketing success across industries, I’ll provide that expertise.

Transparency

Results are important, but numbers on their own can mislead. I won’t just share metrics with you, I’ll share the reasons and the story behind them so you know what happened and why.

Communication

A lot of failures in marketing are because of a failure to communicate properly. Something might get lost in figural or literal translation. I’ll be clear and straightforward from the get-go and make sure that goals are agreed and deadlines are met.

Dedication

You want someone who cares about your business. I get it. Whether you’re a solopreneur just getting started or a startup with accelerated growth, I want to help you succeed.

Services

  • Google Ads

    Search ads are a great way to get high-value customers. YouTube ads can build your brand.

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  • Paid Social

    Meta Ads have potential for almost all businesses, and other channels like TikTok or LinkedIn might work for you.

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  • Website

    Your website is critical to making a good impression. Get a helping hand on standing out from the crowd.

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  • Strategy

    Marketing is endless. Deciding where to invest time and money is important. Let me help you.

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  • SEO

    Improve your content, optimize your web pages, and get quality backlinks to grow your ranking.

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“I can only say he’s the most talented person I have worked with throughout my career so far. The volume of work he handled for us was like having 3 or 4 employees in 1. He would always exceed expectations and raise the bar to a whole new level.”