Google Ads: Frequently Asked Questions (FAQs) for Beginners

Google Ads is an online advertising platform developed by Google that allows businesses to display ads to users across Google's vast network, including search results, YouTube, and partner websites. Understanding the basics of Google Ads can help you effectively promote your products or services. Below are some frequently asked questions to get you started.

What is Google Ads?

How does Google Ads work?

How much should I spend on Google Ads? I advise to spend no less than $15 per ad group (i.e. keywords theme).

Should I work with an agency or freelancer, or run ads myself?

How do I pay for ads?

Broader recommendations:

• Do not make frequent significant changes to your campaign.

• Do not try to over-optimize.