Affordable Google Ads for service-based businesses.
✅ Therapist ✅ Personal trainer ✅ Photographer ✅ Interior designer ✅ Others
Reach your ideal customer when they’re actively looking for your service.
Almost everyone looking for a specific service searches on Google. Meet them where they are by running targeted ads to people searching for “couples counseling near me”, or “best personal trainer in [city]”.
If you offer repeated, ongoing, or high-value services, for example therapy, personal training, interior design, or photography, each client you have likely ends up paying you thousands of dollars.
Set up ads effectively and you get a steady stream of new leads.
“But I don’t want to spend on ads”, I hear you say.
I get it. Google Ads aren’t free like posting on social media is, but they can be extremely profitable, and much more reliable.
Try out the calculator here, and consider this example:
You’re a therapist charging $150 a session, and each client has around 10 sessions. That’s $1500 in revenue.
On average, my therapist clients get new leads at around $70-100 per lead. That’s more than 15x return on investment. The initial cost of Google Ads pays for itself many times over.
*Note: Google Ads is a dynamic auction system and performance cannot be guaranteed. $100 cost per lead is a conservative estimate based on past clients I’ve worked with. It varies hugely depending on your industry and location, as well as other factors.
Google Ads Revenue Calculator for Small Businesses
The below calculator can be used to calculate an approximate level of success with Google Ads. Amounts are in USD.
Why Work With Me
Hi! I’m Adam Watts, founder of Watts Ahead Marketing.
After a decade at high-growth startups including Spotify, I now offer my expertise to support service-based businesses on a budget.
I work with you however suits you best - whether you want to be totally hands-off or want to understand Google Ads so you can manage it yourself down the road, I’ll adapt our process to your needs.
Step by step process
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We’ll have a 30-minute call to discuss your business, your goals, and how I can help.
After the call I’ll share a proposal of work.
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To be successful with ads you need a killer website, effective at converting visitors into leads.
If needed, we’ll make changes to your website to support Google Ads performance.
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We have to connect your website to Google Ads to make sure we’re accurately tracking when new leads are submitted via your website.
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I’ll structure your ads and write ad copy, then we’ll launch ads!
I recommend a minimum of $15/day, ideally more.
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After ads go live, you’ll start receiving more website traffic and new client inquiries.
Pricing
I offer upfront pricing, affordable to businesses of all sizes, with a unique pay-per-lead model for ongoing management, meaning you only pay me for the leads you receive.
🚀 Setup: $500 USD
Everything involved in setting up your ads from scratch, including keyword research, campaign structure, ad copy, and conversion tracking.
If you’re already running ads, I’ll do an audit of your account and provide a custom quote.
Let’s do this thing!
📝 Pay per lead: $30 USD/lead
Once ads are live, you only pay me for each lead you get. This model is ideal for service-based businesses that might only need a handful of leads a month.
Based on conservative $100 cost per lead from ad spend + $25 fee, each lead will cost you $125. Use the calculator above to work out how profitable you’ll be.
Recommended for solo business owners.
🏢 Full service management: $250 USD/month
Once ads are live, you pay a fixed fee of $250 USD/month for ongoing optimization, regardless of ad spend.
Recommended for businesses with multiple locations/service providers.
Note that you pay Google directly for ad spend, recommended at $15+ USD/day, which is not included in the above pricing outline.
Testimonials
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“I highly recommend working with Adam for anyone [with a] therapy business! From the start, his communication was excellent - he set clear expectations and took the time to educate me on the process. Beyond just managing my ads, he provided valuable suggestions for improving the user experience on my website. These insights were incredibly helpful and showed he was invested in my overall online success. The results speak for themselves. In less than a month of working together, my website traffic increased by 559%. Even more importantly, his services have already paid for themselves and then some. If you're looking for someone who can deliver tangible results quickly while also being a great communicator and partner, look no further. I'm extremely satisfied with his work and the impact it's had on my therapy business.”
Hannah T, Guesthouse Therapeutics
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“Adam was an invaluable support in helping me build Odyssey Wellness, my psychotherapy practice, from scratch. He took ownership of the website and built a premium site that saved me likely hundreds of hours. He has a reassuring, compassionate, and clear cut way of communicating that makes working together an absolute pleasure.“
Sharmishtha Gupta, Founder & Psychotherapist at Odyssey Wellness
Book a Free Consultation
Book a time with me to get a 30-minute free consultation call to discuss your needs.
Step by Step Guide to Getting Started with Google Ads
Start using Google Ads for the first time with this guide for small business owners.
Which Small Businesses Benefit from Google Ads (and which don’t)?
Google Ads works for a lot of business types, but not all. Read a breakdown here.
Don’t Make These Beginner Google Ads Mistakes
Fix these basic mistakes with your Google Ads and spend your budget more effectively.
Case Studies and Past Experiences
From music streaming to mental health, I’ve had success across industries. Learn more below.
